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PeakHawks // Ascending
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The "Focus" Angle Nobody Claimed

$1.5M/yr within 10 months
CHALLENGE
20k+ monthly searches for a benefit no packaging owned
STRATEGY
Bold benefit-led packaging and copy
OUTCOME
High, but no one led with the core benefit

20k+ monthly searches for a benefit no packaging owned

The full write-up for this launch is coming soon — the summary above covers the key positioning decision and result.

Your Peak, Our Passion

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